Dan Crowell

US Ambassador - Glenmorangie

Dan Crowell is the Glenmorangie Brand Ambassador for the United States. With nearly 30 years of spirits industry experience, Mr. Crowell works to highlight the broad range of single malt Scotch whisky offerings from Glenmorangie across the country.

Dan grew up in Omaha, Nebraska, and studied music at The University of Nebraska-Lincoln before embarking on his career in the spirits industry. As a bartender, restaurant manager, and bar owner, he learned a great deal about the business of spirits marketing and consumption. As the Luxury Brands Specialist and On-Premise Sales Manager at Sterling Distributing (now Southern Glazers of NE) in Omaha, Nebraska, Dan represented the divisional wine and spirits portfolio in Nebraska, developing a strong affinity for Glenmorangie and Ardbeg throughout his tenure.

Dan has thoroughly studied and completed extensive training and certification programs in spirits history and production, mixology, education, consultation, and staff training. He is a member of the United States Bartenders Guild and the Institute of Brewing & Distilling. He received a Diploma in Single Malt Whisky from the Edinburgh Whisky Academy in 2021, a General Certificate in Distilling (GCD) from the Institute of Brewing & Distilling in 2016, and a Certified Specialist of Spirits (CSS) designation from the Society of Wine Educators in 2012. He is also a Certified Scotch Professional and Certified Whisky Specialist (Council of Whisky Masters) and an Executive Bourbon Steward (Stave & Thief Society). He has served as an adjunct instructor for the Hospitality & Restaurant Leadership program at the Institute for the Culinary Arts in Omaha. He is also a published spirits writer, having been recognized with an Excellence in Journalism award from the Omaha Press Club.

Dan enjoys spending time with his wife of 30 years, honing his skills as a drummer, and studying global spirits traditions and techniques.