Daniel Neeson

Co-Founder & President of DE-NADA Tequila

Born and raised in Millbrook, New York, Danny Neeson, Co-Founder & President of DE-NADA Tequila, attended Tulane University, earning a degree in theatre, as well as a certification in digital media. His entrepreneurial bent, as did a recurring theme of sustainability, became clear during this time. During Neeson’s freshman year, he opened Willowglen Landscaping and established Pine Outfitters, an active-wear clothing line which focused on shirts made from recycled plastic water bottles. Following its mission “to promote the environment as both a playground and a priority,” for every product purchased a tree was planted through the National Forest Foundation. Rather than through bricks and mortar or traditional advertising, the brand was fueled by e-commerce and social media. Also during his freshman year, Neeson met Adam Millman—tellingly in a class called “Introduction to Creative Industries.” The two became fast friends, and in their sophomore year, Millman joined Pine Outfitters as Co-Owner & CFO. Between sophomore and junior years, Neeson worked for Silo Ridge Field Club, “part of an international group of luxury communities designed to capture the spirit of the land while providing an exceptional lifestyle and recreational options.”

In their junior year, the duo put their entrepreneurial focus on tequila, and just three years later DE-NADA Additive Free Tequila became reality. Coming full-circle, all-natural and additive free DE-NADA reflects Neeson’s love of the outdoors; its early success was driven by e-commerce and social media channels; and it certainly provides exceptional lifestyle and recreational opportunities.

Now a resident of New York City, in his spare time Neeson enjoys sports, cooking, movies, travel, being outdoors, and, most of all, spending time with his friends, family, and Winnie, his Silver Labrador Retriever.