Jeffrey Naples

Brand Ambassador

As a veteran of the bar, nightclub and restaurant industries, Jeffrey Naples specializes in finding new ways to incorporate regenerative practices, culinary methodologies, and forward-looking trends into original cocktail and brand experiences.

Jeffrey got his start in nightclub promotions and restaurant management before following his curiosity about the history, lore, and construction of cocktails to make the jump to spirits and mixology in 2015. In 2018, he hosted the AMA-award-winning show “The Beard Behind The Bar” on Hy-Vee, Inc.’s Helpful Smiles TV, along with its celebrity edition in 2022, bringing his enthusiasm for craft cocktails to uncover ways to incorporate the grocery store chain’s fresh produce and products into unique culinary cocktail creations.

In his role as Reyka Vodka Ambassador, Jeffrey travels the country to educate mixologists and consumers on the vodka made of Iceland, applying his vast culinary knowledge and experience behind the bar to challenge and inspire enthusiasts to discover new ways to enjoy the classic spirit.