US Brand Director
Matthew Argenti is a true trailblazer in the industry, proudly carrying on the legacy of four generations before him. Born into the world of brewing and spirits, Matthew's passion for the business was ignited at a young age, as he learned from the best - his great grandfather, the visionary founder of the esteemed Trenton Old Stock Brewery. Witnessing the transformation of the brewery into the renowned Trenton Beverage, and its eventual acquisition by Fedway Associates in 1977, Matthew's family history is intertwined with the evolution of the industry itself.
Inspired by the dedication and ambition of his predecessors, Matthew's determination to elevate the products he represents knows no bounds. His journey began as an intern at Fedway, and through hard work and tenacity, he ascended to the esteemed position of Key Account Manager for Bacardi USA, overseeing the North & Central part of New Jersey. Undeterred by the challenges of balancing a full-time career with academic pursuits, Matthew earned his MBA in Marketing in 2010, further equipping himself with the skills needed to make an indelible mark on the industry.
With his sights set high, Matthew embarked on a new adventure with Brockmans Gin, where he embraced the role of Market Manager. From the outset, his dedication and expertise shone through, as he tirelessly built new distribution channels, collaborated with key sales representatives, and left an unforgettable impression at tasting events across the state. As the years progressed, so did Matthew's responsibilities, eventually reaching the prestigious position of Brand Director, USA.
As the Brand Director for Scapegrace Distilling Company today, Matthew continues to redefine the boundaries of innovation in the industry. Spearheading the launch of the exciting Scapegrace Black to wholesalers throughout the US, he exudes a genuine love for the gin category and is a beacon of inspiration for the new wave of gin consumers.
Matthew's journey is not merely about carrying on a family tradition; it's about crafting a sparkling future for the industry he holds dear. With his exceptional leadership, unwavering passion, and relentless drive, Matthew Argenti is a force to be reckoned with, leaving an indelible sparkle on the world of brewing and spirits.
Season Finale Part 1, on location at Tales of the Cocktail in New Orleans. This is going to be fun, coming up on the cocktail guru podcast is a special 2 part season finale recorded live at the Tales of …