This episode of Cocktail Commentary delves into the fascinating story behind one of the most successful marketing campaigns in the cocktail and spirits industry, focusing on the rise of vodka's popularity in the United States. Discover how John Martin, transformed the virtually unknown Russian vodka brand, Smirnoff, into an American icon through innovative marketing strategies. Learn about the creation of the iconic Moscow Mule cocktail and the role of Sophie Berezinski in its inception. Join us as we uncover the history behind the vodka boom and the legacy that continues to this day. Cheers to a journey through the captivating world of spirits and cocktails!
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